Take an innovative international brand known for its cutting edge style in the world of denim, make subtle improvements to design and layout, maintain authenticity and present it with a distinctly local flavour.
Add an online showcase of the brand’s products highlighting their rough, rudimentary and raw characteristics. Then start the conversation on Facebook, Twitter and Foursquare. Throw in some SMS and SEM marketing. And send a Sherpa behind the scenes to manage HR processes and internal communications.
Distinct. Unorthodox. Style.