It may be an international brand based in the UK but when fashion is your business, sometimes you have to adapt to your local surrounds and give the people what they want. So make some subtle improvements to the design, layout and usability of the site while maintaining the integrity of the global brand. And the locals will love it, joining the database in droves and increasing sales online and in-store.
“A level of customer service and understanding that is very hard to come by and relied on.”
Dean Vella, eCommerce Manager, French Connection