- April 22, 2015
Google announced on it’s Webmaster Central Blog it will start expanding is algorithm to look at sites with mobile friendly versions and rank them higher. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Without a mobile site these sites rankings will adversely affect your Google natural search results.
If you don’t believe us, checkout the Sydney Morning Herald article on 21 April 2015.
Is you mobile site 2 years old or more?
You need to consider upgrading it to meet new image technology and usability standards that have been introduced with the retina display devices such as iPhone 5, iPhone 6, iPad 4, Sumsung Galaxy s% devices.