Blog

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018. This article describes how to Get Ready for the GDPR, what you need to do about this new European law, and explores the ins and outs of the law and how it applies to you, an eCommerce store owner. The guidelines are there to inform and equip customers to adjust to GDPR irrespective of whether you’ve had an online store for a long time or in the early stages.

 

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Oroton Partners With NOW Solutions to Launch Flagship Global Website

Now Solutions partnering with Oroton to develop Mobile first responsive website

New Oroton global online store creates a destination for modern luxury accessories.

When looking to design their new website, luxury fashion brand Oroton approached NOW Solutions to redesign, build and develop a global online store to provide a consistent brand experience across all countries. When looking to design their new website, luxury fashion brand Oroton approached NOW Solutions to redesign, build and develop a global online store to provide a consistent brand experience across all countries.

“We wanted to get a fresher look and really focus on a much cleaner site allowing our shoppers to experience the Oroton brand whether using their mobile, tablet, laptop or desktop as their device of choice,” said Melanie Grafton, Head of Ecommerce and Client Services at Oroton Group.

‘The team at NOW worked with us on ensuring the new website specifically aligned with our focus on Oroton as an iconic Australian brand.”

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Stock In Store

Never Miss a Sale is a growing philosophy in online retailing. However, most clicks-and-mortar retail businesses have NOT implemented a solution to it. Why?

  1. Lack stock accuracy in store,
  2. Ongoing stock feeds updates to the website adds more overhead,
  3. POS and inventory management systems don’t support this functionality.

NOW Solutions has developed a fully responsive, platform independent solution to manage Stock in Store. 

It's not available online, I will check if it's available In store

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Search

Where is that item?

Solr Search

Do you have a lot of items on your website and/or are your customers leaving in frustration because they cant find what they want?

In late April, Powerfront introduced a new Search module which makes a number of very significant improvements over the standard search function. Solr Search is an industry leading search tool that’s been integrated by Powerfront for Powerfront.

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Need to be more mobile friendly?

Google’s mobile rankings have changed but what does it mean for you and your website? Lots

On April 21, Google started expanding is algorithm to look at sites with mobile friendly versions and rank them higher.

Considering the growth in the amount of mobile traffic over the last 4-5 years, the absence of  either a mobile optimised or a responsive design website will become the #1 reason your SEO rankings will plummet.

So if you don’t have a mobile or responsive website or haven’t updated your site for two years or more, the time to act is now.

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Australia Post Logo

e-Parcel Magic

If you are one of the thousands of customers using Australia Post’s eParcel system and feel like you waste your time copying and pasting customer details from your eCommerce site into Australia Post’s clunky eParcel system, then you must read on.

We used to track everything manually and had lots of customer service enquiries. We are now focussed on getting orders out the door and letting the system manage everything else. I don’t need to be involved in the day-to-day fulfilment process anymore and can focus on the business. It is so much easier and more efficient. We should have done this years ago.Henry Otto, Managing Director, Stringers Sports 

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PayPal

Add ‘Pay by PayPal’ to Product Page for Faster Checkout

It may not look sexy but adding the Pay with PayPal button to the product page works. It’s quick and simple to set up plus you can include Google Analytics tracking to find out how many times people are clicking on the ‘Pay by PayPal’ button on the product page.

Give it a try. You won’t be disappointed.

Pay by PayPal button

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Invalid email addresses are costing you

Do you collect emails instore and/or online? Your answer is probably ‘Yes‘.
Do you check if the email is valid while the customer is still present in store?
If you answered ‘No‘, then read on.

email validation

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SSL Secure

Google wants to make the internet more secure

Improve your SEO ranking

Google is starting to place a greater importance and as a result, a greater weighting in their indices on fully secure websites. If your reputation with your customers is important, read more.

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